Membership has its perks. When you visit The Avenue make sure you join the Culture Crew Rewards Program. As a member you will earn 1 point for every $2 spent and unlock $5 off every 50 points earned.  

When you sign up for BIRTHDAY REWARDS, we will add a $5 discount to your loyalty account. Redeem your birthday reward within 5 days of your birthday by checking in at The Avenue, or by using a credit card linked to your loyalty account.